Notes from inside the marketplaces
Policy changes, category shifts, and operational patterns we see across the accounts we run. Written for brand and supply teams, not for search engines.
Featured
Brand Protection
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8 min
Most brands measure the damage in lost sales. The larger number is what happens to your price floor over the following two quarters, and to the retail partners watching it.
Marketplace Policy
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5 min
Content ported directly between the two platforms underperforms. The ranking inputs are genuinely different.
Inventory
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6 min
Wholesale velocity and marketplace velocity diverge in predictable ways. Here is how we model the gap.
Inventory
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4 min
Recovering organic rank after a lapse takes far longer than the lapse itself.
Brand Protection
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7 min
An unenforced policy is worse than none. What the enforceable version requires from your legal and ops teams.
Guides
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12 min
Everything that should be settled — pricing, assortment, enforcement policy — before a single SKU goes live.
Guides
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9 min
Which model fits depends on catalog depth, margin structure, and how much control you want to keep.
Quarterly Brief
Four emails a year, each worth reading
Policy changes that affect sellers, category movement, and what we are seeing across the accounts we run.